Buying and Selling ads a new program
Buying and selling ads without the middleman
When selling link and text ads on your site you have 2 options sell ads privately or use an agency such as linkworth, textlink ads or PPP. Their are benefits too both ways of selling advertising space on your website.
Benefits of using a middleman
Using an agency or middleman means you don't have the hassles of trying to find advertisers, telling them about your site, negotiating the price and then looking after them when they keep emailing you to say their links aren't there and THEY ARE THERE.
Ad Agencies
Selling ads using a middle man means you might have to sell them slightly cheaper, all publishers sell ads at a slightly lower price to agencies even large newspapers and TV Channels they don't have the costs involved with trying to find ad buyers. Rupert Murdoch would sell you an ad cheaper if you were an agency.
